The design of UNice Velvet’s flagship store inManhattan is inspired by the desire to create an iconic space that embodies theessence of the brand while establishing a distinctive visual identity. Theconcept draws from the natural flow and movement of hair, translating itsdynamic qualities into the store’s design language.

Fluidity and grace are echoed throughout thespace, most notably in the ceiling design, which captures the organic flow ofhair waves while integrating the store’s various functions into a cohesivewhole. This flowing ceiling design unifies different areas of the store,providing a seamless experience for visitors.

Shelving units further reflect the elegant curvatureoften associated with natural hair, enhancing the spatial experience with theirsculptural, wave-like forms. Through these thoughtful elements, the storedesign aligns with the brand’s core values, showcasing UNice Velvet’s productsin a space that immerses visitors in an environment reflective of the brand’sidentity.